A customer told me today she wished she had a store like Karalina's.

I smiled and thought back through the day……..

I grew up hearing “The customer is always right”. As someone with 2 degrees in economics, I also learned about the assumption that customers were rational. If they are rational, then they must be right. Then I started working in marketing and came to believe the customer was the most important thing to a business, so again they must be right.

From time to time I looked out into the real world for evidence of all this wonderful learning, but the evidence was often lacking. As a child I watched the adults buy and consume the products of the day, fat laden food and cigarettes. They didn’t seem good for you to me, but hey the customer is always right.